Making year-end or year-to-come predictions on the industry you cover is a bit of a fool’s errand. The risk, of course, is that if anyone bothers to dig them up a year later, you may sound hopelessly out of touch. Even if you do get your predictions right, well, who’s to know?
So instead of trying to guess the future, we’re taking a different tack. Our new series, the 2016 Year in Preview, will examine key trends in digital media and marketing as they stand now — and how the tensions that underpin them are likely to play out over the next 12 months.
Straight-ahead predictions ultimately aren’t that interesting. And they’re dangerous. But a thoughtful, reported riff on a core aspect of the industry can be both thought provoking and informative. We hope to have provided both in our 2016 Year in Preview.