DIGIDAY+ MEMBER EXCLUSIVES
Gannett’s new contract language around AI unsettles local union
A newsroom union at a local Gannett-owned newspaper is going back and forth with company management on language in their contract regarding the use of AI and its impact on their jobs, just one of many guilds dealing with these negotiations.
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Media
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
Media Briefing: News publishers prep for possible ad slumps as election season nears
Some publishers are expecting the worst while others aren’t sweating the “what ifs” as Oct. 1 approaches.
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Inside the debate among marketers for and against virtual influencers
The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
Why The Voice is investing in a cross-platform metaverse strategy
ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.
Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Coca-Cola Company and Hershey share influencer plans ahead of the Games.
Future of TV
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.
Media Buying
IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
Is it time to change the agency holdco model?
Industry observers wonder if it’s best to build, buy, or rip up and start again.
Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
Independent marketing and communications agency Boathouse is adding a supplier diversity program on May 16 as part of expanding its diversity initiatives more widely.
Podcasts
Research
To get a better understanding of why the people part of management is so important, we spoke with Julia Toothacre, a career strategist.
To get a better understanding of why the people part of management is so important, we spoke with Julia Toothacre, a career strategist.
This week, Glossy checked in with industry analysts to better understand the phenomenal growth happening in the fragrance category, which appears to be further bifurcated across mass and luxury offerings. Additionally, the latest celebrity hair-care and sunscreen launches and the executive moves worth watching.
This week, Glossy checked in with industry analysts to better understand the phenomenal growth happening in the fragrance category, which appears to be further bifurcated across mass and luxury offerings. Additionally, the latest celebrity hair-care and sunscreen launches and the executive moves worth watching.
For years, luxury goods companies have relied on China, the world’s second-largest economy, for growth. And yet, as the country faces economic hurdles, a different market — Japan — is solidifying itself as a luxury juggernaut.
For years, luxury goods companies have relied on China, the world’s second-largest economy, for growth. And yet, as the country faces economic hurdles, a different market — Japan — is solidifying itself as a luxury juggernaut.