State of the Industry Report: Ad blocking and UX

 

Banner blindness. Ad blocking. Declining CTRs. More often, users ignore, or outright avoid the ads that serve as the bread and butter of today’s digital ecosystem, and all parties involved are starting to sweat.

In this State of the Industry study, we asked 330 media professionals, including advertisers and publishers, what role user experience plays in the crisis, how they’re building a better user experience, and how they’re making their digital ads more than just tolerable.

Download the report to learn:

  • How publishers are fighting back, and which strategies are actually working for them
  • Who is taking responsibility for improving users’ ad experience
  • How advertisers are replacing flashy visuals with content that’s actually relevant to the user

And much more. Download this State of the Industry report now.

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