5 steps to make the most of programmatic video

Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.

LiveRail’s Richie Brown offered five simple steps for incorporating their Deal ID package into any programmatic video campaign at last week’s Digiday Programmatic Summit. First, make sure your DSP supports Deal ID. Then get everyone on the same page in terms of what inventory is being offered, what the placements will be like, etc. Next, he encouraged the audience to test in a live environment. Of course, it’s important to be transparent when it comes to results. Finally, all parties involved should review what works (and what doesn’t) in an open, constructive environment.

https://digiday.com/?p=75708

More from Digiday

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.