The future is bright and it’s mobile, as smartphones are becoming the preferred device for accessing the internet. It is now safe to say that a consumer’s first exposure to a brand will likely take place on a smartphone.

With apps becoming as accessible as web browsing and the mobile web becoming richer and as experiential as apps, this report sheds light on developing a digital strategy around the convergence of the two.

Brand, agency, technology and mobile specialists contribute to the report, which seeks to:

  • Identify the impact that the convergence of apps and the mobile web will have on marketers’ engagement with consumers
  • Advise marketers on how to stay ahead of the convergence
  • Understand the future potential of this trend

Download this report to learn why this convergence is happening and how it affects both marketers and consumers.

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