Download Marketing’s New Frontier by TUNE

 

The future is bright and it’s mobile, as smartphones are becoming the preferred device for accessing the internet. It is now safe to say that a consumer’s first exposure to a brand will likely take place on a smartphone.

With apps becoming as accessible as web browsing and the mobile web becoming richer and as experiential as apps, this report sheds light on developing a digital strategy around the convergence of the two.

Brand, agency, technology and mobile specialists contribute to the report, which seeks to:

  • Identify the impact that the convergence of apps and the mobile web will have on marketers’ engagement with consumers
  • Advise marketers on how to stay ahead of the convergence
  • Understand the future potential of this trend

Download this report to learn why this convergence is happening and how it affects both marketers and consumers.

Note: By entering your information you agree to be contacted by Digiday and its partners.