Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
It’s Hard to Tell Who Your Real Friends Are: Although marketers are flocking to social media to create and extend brand awareness, forge relationships and initiate conversations with consumers, there may be a hitch in the rush to connect to customers: According to new research from eMarketer, it’s hard to figure out if you’re doing it right. In fact, the new research suggests that only 27 percent of marketers believe that there is an effective way to measure the effects of social media. eMarketer– Anne Sherber @annesherber
SOPA on Vacation: Congress will continue debating SOPA on December 21 as the national debate rages on. Both sides claim that the Web will either implode from the weight of bloodthirsty internet pirates intent on bleeding legitimate content creators dry, or semi-fascists will end creativity forever. Neither side is right. Website owners need to be more careful about alliances- because it isn’t just copyright infringement that content pirates support. There’s an entire network of online nastiness, ranging from identity theft to unsavory porn that can hide beneath the seemingly victim-less crimes that pirate sites sometimes fund. On the other hand, giving Congress or any other body the ability to put the heat on sites that are interpreted as “supporting” piracy, with little oversight, is a mistake. The government has a pretty lousy track record in monitoring financial or online goings-on. It is doubtful that they will do much better with SOPA. –Carla Rover @carlarover PC Mag