Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Bubble, What Bubble?: Yelp is filing for an IPO, and potential valuations are rumored to be somewhere around $1 billion. Local, despite every pundit on the planet bemoaning the tech bubble, is still very hot. That said, so was MySpace a while back — but MySpace didn’t have a strong local angle. Yelp’s appeal is its reservoir of consumer data in the form of reviews that house a goldmine of info for geo-focused marketers, and that may be just enough to woo Wall Street. Bloomberg — Carla Rover @carlarover