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Facebook’s Not Google and That’s OK: This is hardly earth-shattering news to people in the advertising world, but search is a more powerful indication of intent than socializing. Henry Blodget of Business Insider hits on this in a post that looks at Facebook’s challenge in building an ad business to rival Google. His points are correct — search is matching up advertisers with people actively expressing their interests while social doesn’t have that signal — he’s also mixing apples and oranges. Facebook’s big ad opportunity is in generating demand, not necessarily harvesting it. That’s why it is leaning so heavily on sponsored stories as a way to make real social recommendations into an ad product. That’s far different from a search ad mixed to a query. His point that advertising “where people hang out” is far less valuable than search is untrue; just look at the booming TV business. Business Insider — Brian Morrissey @bmorrissey