With all the noise at SXSW, it’s becoming harder for the best products and companies to stand out.
- The Wall Street Journal’s native approach: ‘If it looks like a puff piece, nobody’s going to read it.’
- Like it or not, autoplay video won
- Publishers take ad-targeting cues for Facebook posts
- Why TV is still crushing digital video, in 5 charts
- The Washington Post takes an Amazon-inspired approach to native ad targeting