The millennial influence is on the rise, and brands and traditional media are struggling to reach them. Enter Mic, which says it’s attuned to the tastes and media consumption habits of today’s young people who are increasingly tough to reach. This extends to advertising, which CEO Christopher Altchek says needs to evolve away from display ads and toward sponsored content. The site has a hat in the ring, of course, having worked with the likes of GE and Microsoft on native campaigns.
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