Retailers are creating content that they think their customers want to read. Strategies for distributing that content differ. We asked Digiday Retail Summit attendees to share the channels that perform best for the content they’re putting out there. Some, like H2O+ Beauty and Eloquii, see results on native channels like blogs and lookbooks. Others, like InstaNatural, are finding success through email newsletters. For Lane Bryant, CMO Brian Beitler believes there is no wrong channel. “Any channel can create a digital impact as long as you have something worth talking about,” he said.
Get Digiday Daily