CMOs are constantly asked to tie online branding efforts back to bottom-line results. Here’s are the top three questions they wrestle with.
- Father of the emoticon comes out swinging: I think emojis are ugly
- Confessions of digital ad pioneer John Battelle: We got a lot of grief for the banner ad
- Hearst’s Troy Young: The modern publisher needs a platform
- Debunking viewability’s big myths
- Extra, extra: Grumpy journalism refugees are (often) bad at branded content