CMOs are constantly asked to tie online branding efforts back to bottom-line results. Here’s are the top three questions they wrestle with.
- Confessions of agency interns: ‘It’s just banner ads and tweets’
- Parents are scorching mad on social media over Jessica Alba’s crappy sunscreen
- Agency execs tell us what their smartphone home screens reveal about them
- Bon Appétit readers do not like their covers turned into ads
- Publishers are hiring Snapchat specialists
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