CMOs are constantly asked to tie online branding efforts back to bottom-line results. Here’s are the top three questions they wrestle with.
- I work in advertising, but I still block ads
- Instagram video ads called ‘highly efficient’ at 2 cents a view
- Instagram’s update to its messaging tool means the end of ‘@-mentioning’ friends
- Verizon unveils new logo, bores people and rivals to tears
- How ‘Keep Calm and Carry On’ became a global phenomenon
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