The online advertising industry is finally waking up to the reality that it’s brought ad blocking on itself. User needs have taken the backseat to monetization ones, which is why auto-play video and rampant tracking have dominated the Web. But Mozilla’s Darren Herman says that that tide might be turning, thanks to ad blocking’s ability to give users a voice on the Web. Ad blocking may not take the industry down, but forcing advertisers and publishers to take a look in the mirror.
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