Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
21 hours ago • 6 min read
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The State of AI: The paradigm shifts toward data for marketers
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Digiday+ Research: Publishers take their focus off events as revenue dips
April 16, 2024 • 5 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
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Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
April 11, 2024 • 5 min read -
Publisher strategies: How publishers are optimizing revenue streams
April 9, 2024 • 20 min read -
Digiday+ Research: Publishers turn their focus away from subscriptions
April 5, 2024 • 4 min read -
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024 • 5 min read -
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
March 28, 2024 • 6 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read -
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Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read