Digiday is conducting a new survey to find out how brands, agencies and publishers are handling paid social advertising. All participants will receive full survey results and be entered to win one of three prizes:
- One of two available $500 Amazon gift certificates
- One pass to the Digiday Brand Summit in Deer Valley, Utah in December.
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.