The Digiday digest: The week’s best reporting in under a minute
It’s Friday, so allow us to break down Digiday’s best reporting of the week in under a minute — just in time for happy hour:
Every second counts! The Financial Times is making the case that time-spent is more valuable than an impression. Thirteen brands — including Microsoft and BP — are on board, paying up only when readers spend five seconds or more with their ads.
Macy’s is getting millennial. The chain’s flagship New York store has dedicated an entire floor (the basement, acutally) to lure the coveted demographic, complete with an Instagram selfie wall and 3-D printers.
Sharing is caring? Publishers want ad sharing back on Snapchat. No one knows exactly why it was turned off — Snapchat isn’t chatting — but so far there’s been no rioting over the fact that Taco Bell’s latest snap isn’t shareable.
Speaking of not seeing ads, ad blockers are on the rise, but if you’re using them, watch out: You’re the new, hot, tech-savvy target segment brands and publishers are looking to get in front of. In other words: You’re spammed if you do, spammed if you don’t.
Video produced by Hannah Yi.
More in Media
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.