Media
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.
15 hours ago • 6 min read
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How Forbes is testing its SSPs to improve programmatic ad revenue
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Media buyers don’t want to pay extra for publishers’ first-party data
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Why media companies are still hybrid, four years since the pandemic started
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From GTC and GDC to Shoptalk: Major industry events put AI on center stage
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Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition
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Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
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How Fortune is expanding its European footprint
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Vox Media offloads Outsports to Q.Digital
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News podcasts and ad buyers have yet to see a presidential election year ad spend bump
March 15, 2024 • 6 min read