Despite the fact that YouTube is the granddaddy of all things online video, Hulu’s ad impression rates are much better than YouTube’s, and every other web property in the industry.
It’s not just that Hulu has more ads in play or that it has more premium content than other networks, it’s the way Hulu envisions consumer targeting that is a primary driver of its success. Hulu uses ad personalization and full-screen takeovers effectively to get its 27 million subscribers clicking on the 1.2 billion ads served to them. Hulu users have to click and choose an “ad experience” from an in-player popup in order to watch a program.
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Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.