Gaga Fans Gaga for Tech and Other Music-Consumer Behavior Ties
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
You are what you listen to, apparently. ToneMedia is using data it has compiled from traffic to its sites, which include music blogs and lyric sites, to deliver targeted ads to consumers based on their musical taste, and it’s uncovered some fairly odd correlations. Here are some examples:
- U2 fans are 116 percent more likely to have a net worth above $100,000 than non-fans.
- Lady Gaga fans are 48 percent more likely to shop for personal technology online than non-fans.
- Katy Perry fans are 115 percent more likely to be interested in purchasing infant care than non-fans (hm, teen moms?).
- Black Eyed Peas fans are 119 percent more likely to be interested in taking out a loan (read into that one what you may).
- This one’s a real curveball: Arcade Fire fans are 131 percent more likely to be NFL fans.
- Fans of Lana Del Rey, the faux-hipster/gangster Nancy Sinatra singer that everyone loves to hate, are 76 percent more likely to be interested in buying a mattress. Go figure.
Check out the infographic below for a few more interesting musical taste and behavior data.
More in Media
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.