Facebook’s latest measurement error irks marketers

Last week, Marketing Land reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind since September, some marketers are questioning Facebook’s maturity. “If it was intentional, they would have uncovered [the measurement errors] all at once,” said Traction CEO Adam Kleinberg. “So it’s not sinister, and, to me, it’s not dishonesty. But it’s incompetence at this point.”