What It Is: A data management platform (DMP) manages data flows between consumers and brands, brands and agencies to examine first-party data and compare it to data collected by third parties. This data might be drawn from a myriad of sources, ranging from social media to surveys. All of that data is posted for review on a single platform that allows decision-makers to build more efficient marketing strategy and optimize ad spend.
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Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
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The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.
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