Yahoo Mail is blocking ad-block users from accessing their email
Yahoo Mail is purportedly locking out people who use ad-blockers.
According to a post on Adblock Plus’ message boards, a Yahoo user noticed the issue on Google Chrome when trying to access email this morning, posting this screenshot:
“Yeah, whatever Yahoo,” the person mused, adding that two other people noticed the issue, too.
Yahoo’s tactic isn’t going over well to the few people left that use its mail service, as evidenced by this Twitter search:
— Lexi Status (@Lexistatus) November 19, 2015
LOL – Fuck you Yahoo Mail for trying to get me to turn off my ad-blocker. You can kiss my ass with that bullshit. — batman (@d_batman_b) November 19, 2015
“please disable ad blocker to continue using yahoo mail” how about no. do you want me to stop using yahoo mail?? cause this is a good start
— Timmay (@RunLikeDeer) November 19, 2015
Ha. Yahoo Mail is hiding my email window because I have the gall to use an Ad Blocker. Yeah fuck off you killed Geocities. Deal with it.
— Foxhack / Dave Silva (@Foxhack) November 19, 2015
Yikes — some of us are still mad about Geocities, dying, huh?
Yahoo joins other publishers and brands are slowly doing the same of locking out users from accessing their content. City AM, a London-based newspaper, started a trial this week barring ad-block users from reading it unless they disable it. The Washington Post is also experimenting with a similar tactic.
“They’re likely testing this particular approach, banning ad blocker users, on their email service because they know their users will be forced to disable their ad blocker if they want to check their emails within their web browser,” Tom Yeomans, CEO of Yavli, a company that makes technology to subvert ad blockers, told Digiday.
“Their users’ email account content are unique to them, so it’s different from news content where they can visit a competing website to get a same or similar experience.” He added that it’s a “dangerous activity” that could prompt users to flee to competing services.
The move comes as Yahoo’s advertising revenue is dwindling. Its third-quarter earnings painted another disappointing picture for the struggling company under Marissa Mayer’s leadership. Yahoo recently struck an agreement with Google power some of its advertising and search results.
Yahoo didn’t immediately respond to a request for comment.
Ricardo Bilton contributed to this report.
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
Member ExclusiveWith ads on hold, agencies face an identity crisis
This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]
SponsoredBridging the TV-digital divide from an engineer’s perspective
TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape.
Member ExclusiveWhy this crisis will further change the job of the CMO
For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.
Member ExclusiveDigiday Research: 73% of ad buyers have clients ‘pausing’ spending
A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.