The definitive Digiday guide to what’s in and what’s out at SXSW 2016
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Damn, Daniel, back at it again in Austin. It’s that time of year: The pilgrimage to SXSW has begun. The interactive portion of the nine-day affair kicks off in earnest today. Brands, agencies, marketers, thinkfluencers, intrapraneuers, wannabes, used-t0-bes, the President of the United States and Grumpy Cat are all gathering to sing hosannahs to the power of tech — and complain about everything else.
How to make sense of it all? For starters don’t, like, go to any panels or anything (except for the one we’re on). As a service to readers, Digiday has tapped the technorati hive mind to plot out the essential field guide to what’s hip right now…and what you won’t want to be caught dead doing. (Which reminds us, hit us up on Meerkat.) Drawing on input from agency execs, creatives, public relations mavens, journalists and our own experience, we bring you the definitive list of what’s in and what’s out for SXSW. So grab a grain of salt and have a look.
More in Marketing
WTF is the American Privacy Rights Act
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
Here’s how some esports orgs are positioning themselves to withstand esports winter
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.