QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random places isn’t helping either.
Here’s one we took a shot of. It’s on the back of a New York City bus. It’s so small, you can’t even see it and there isn’t a call to action asking people to scan it. It’s a real fail. Visit Digiday’s WTF Digital Marketing Tumblr for more examples of bad QR codes.
More in Marketing
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.
Why the creator industry is setting its sights on on the small screen
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.
Inside marketing’s elusive Quixote quest for digital ad transparency
Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.