Confessions of a fashion designer: US production is ‘not a serious option’

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →

U.S. fashion brands that choose to remain “American-made” are becoming something of a rarity.

While some brands try to produce solely in America, many clothing labels are turning to offshore factories, motivated by cheaper manufacturing and labor costs and the ability to easily scale production. The shift away from Amercian-made fashion has largely occurred in the past fifty years: In 1965, 95 percent of all American clothing was made in the U.S. Today, that number has tumbled to just two percent.

In Glossy’s latest edition of Confessions, where we grant anonymity for honesty, we speak to a senior designer at a contemporary fashion label that produces all of its products overseas. To read the full story, visit Glossy.co.

https://digiday.com/?p=211305

More in Marketing

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset.