No condom, but the emoji overlords give us arm-taking selfie, avocado and pancakes emojis

Nothing represents the zeitgeist more than a newly approved selfie emoji.

The selfie emoji.
The selfie emoji.

Unicode Consortium released 77 new emojis yesterday, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face.

However, the new emojis doesn’t include a condom, as Durex petitioned for in an effort to promote safe sex, or 13 “true-to-life representations of professional women” emojis that Google proposed.

The new emoji package, called Unicode 9.0, is a culmination of a week-long meeting among members of the non-profit organization that ensures emoji consistency among phone operating systems. Perhaps not coincidentally, Facebook Messenger also today released 1,500 new emojis for Messenger, which doesn’t abide by Unicode Consortium rules since it is its own chat app.

Pancake and bacon emojis.
Pancake and bacon emojis.

“There’s a huge opportunity for brands that have direct ties to specific emoji or those that can contain multiple meanings,” said Travis Montaque, a Unicode Consortium member and Emogi CEO. For example, IHOP and the new pancake emoji and Planter’s with the new peanuts emoji.

Developers can begin using them this month, but normal people won’t see them until mid-2017 because of Apple’s and Android’s lengthy design process.

Banner photo via Emojipedia

https://digiday.com/?p=180938

More in Marketing

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset.