When it comes to real-time marketing, it sometimes pays to get into someone’s pants.
Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:
Thankfully, Young was unharmed, if a bit inconvenienced.
Seeing Young’s distress call over Twitter, Citi Bike sprang into action with an assist from JCrew — and even included a cute hashtag.
Young emerged from his meeting for a delightful surprise (albeit a bit late to save face for his appointment):
Happy to continue using Citi Bike as his method of transportation, Young took a trip to pick up some new slacks with his gift card.
If only Citi Bike were as quick to help us out when we can find a cycle — or, for that matter, a free dock to park it in.
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.