Ads on the New York City subway are about to become less colorful now that Dr. Jonathan Zizmor has announced he’s finished.

The Daily News reports that he’s quietly closed his Midtown clinic and is done administering acid peels and botox treatments. The 70-year-old dermatologist is retiring. Zizmor became a micro-celebrity in New York due to his campy, cheesy and colorful subway ads that promised “beautiful clear skin” and other modern miracles.

Zizmor’s face has been glaring at passengers since the early 1980s, when he was one of the first doctors to advertise there. “I got a lot of heat when I started,” Zizmor said in 2009, adding “No one was on the subway … no one was even advertising.”

Soon after the news broke, Zizmor’s name started trending on Twitter as people mourned the end of an era:

The Digiday WorkLife Awards

Early deadline
May 12, 2017

Now we’ll have to just endure years of Casper and CitiBank ads.

  • LinkedIn Icon
Digiday
Digiday