Game of Social: Brands welcome the new ‘Game of Thrones’ season

Moreover, like last year, several brands, platforms and publishers spinning their own puns and references — this time, several days in advance.

Here’s how some brands are preparing for #ThronesDay.

Hootsuite

Gearing up for next week’s episode of #GameofThrones? You’ve never seen Westeros like this: https://t.co/UuFDEooz4b pic.twitter.com/w5YhG6tab4

— Hootsuite (@hootsuite) April 5, 2015

The social media management platform went all out, creating its own rendition of the Game of Thrones’ theme song and replacing the kingdoms of Westeros with the “social kingdoms” of Facebook, Instagram, Twitter, YouTube, Google+ and LinkedIn. Some sleek marketing there, Hootsuite. But negative points for recycling it from last year.  Disqus

#GameOfThrones Comments As Told by Cute Animals https://t.co/pXoLM76efS pic.twitter.com/oimRo4vjWf — Disqus (@disqus) April 9, 2015

Disqus hedged its bets: While GoT is the current flavor on the Internet, puppies and kittens are evergreen. And so the commenting system merged the two.

Someecards

Too close. https://t.co/NAeRPMd4b2 (via @SamPasternack) #NationalSiblingsDay #GameOfThrones pic.twitter.com/ymbwQqaOCt

— someecards (@someecards) April 10, 2015

Living up to its reputation for making tongue-in-cheek e-cards, Someecards celebrated the series’ return and “National Siblings Day” on Friday poking fun at the incestuous relationship between siblings Cercei and Jamie Lannister on the show.

Comedy Central

.@GameOfThrones: It’s their s**t. #GoT https://t.co/apdvGQkrGk

— Key & Peele (@KeyAndPeele) April 9, 2015

The channel enlisted its famous comedians Key & Peele to hilariously recap the fourth season of Game of Thrones.

MTV

The #GameOfThrones characters… as peanuts. Thank you, @stevecasino1: https://t.co/pwNVAClob3 pic.twitter.com/t2lnZCcNlt

— MTV (@MTV) April 10, 2015

Game of Thrones can get pretty nuts and MTV illustrated that very well, roping in Steve Casino — a painter of nuts in real life — to carve out the defining moments of season four.

Brewery Ommegang

Send a raven! Today’s the day! Our @Game of Thrones-inspired #ThreeEyedRavenSaison is on sale. https://t.co/zU7sMvVmCT pic.twitter.com/SzMG9x6kd6 — Brewery Ommegang (@BreweryOmmegang) April 6, 2015

This brewery loved the series so much, it crafted an entire new brew of ale inspired by it. Let’s hope it sets their fans’ beer glasses clinking as they watch the latest season.

Sesame Street

The Game of Chairs determines who will be king or queen of Jesteros. Who will take the crown? https://t.co/vgrsz1gUxs — Sesame Street (@sesamestreet) April 6, 2015

In this parody of Game of Thrones, the fictional setting of the show “Westeros” becomes “Jesteros” and Sesame Street battles it out for chairs instead of thrones.