The competition between Wendy’s and Burger King is always flame-broiled, whether online or off.

The brands tossed ample shade at each other over their new value meals. Late last year, Wendy’s added a 4 for $4 promotion. That was met with a response from rival, Burger King, which added a 5 for $4 deal.

Well, the two had it out on Twitter beginning with this subtweet:

Wendy’s responded with this burn:

Dang, Wendy’s. The response kicked off an epic food fight, slugged out through GIFs and Internet lingo.

Digiday Publishing Awards Europe

Early deadline
March 17, 2017

Neither Wendy’s or Burger King responded to a request for a comment, apparently letting their tweets speak for themselves. But they collected thousands of likes and retweets, apparently striking a chord with their young followings.

What does McDonald’s, which sparked the value meal war with its 2 for $2 deal last year, have to say?

Never mind.

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