Aerie, American Eagle’s lingerie, active and loungewear brand, is seeing profits rise — while other teen retailers, its parent company included, struggle. The company considers it a payoff of being comfortable in its own skin: Through its ongoing AerieReal campaign launched in 2014, Aerie banned Photoshop and retouching from all marketing and brand imagery.

“Our customers have been responding positively to our brand message since we launched the campaign,” said Aerie global president Jen Foyle. “As a result, we’ve seen sales and earnings rise rapidly.”

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