Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but March 14 is also known as Pi Day, because the numbers of the date (3/14) correspond to the first three digits of the mathematical constant (3.14).
Twitter is all abuzz with pi (and pie) jokes. And aside from the expected restaurants tweeting about pie specials, several other brands are getting creative with how they insert themselves into the Pi Day conversation.
A few of our favorites:
The White House
— The White House OSTP (@whitehouseostp) March 14, 2014
Ever since President Obama’s appearance on “Between Two Ferns” with Zach Galifinakis, it’s become clear that the White House has found its millennial groove when it comes to flogging its Affordable Care Act. This tweet is light and funny, especially with the #GetGeeksCovered hashtag. Nice job, White House.
This is sort of like celebrating Pi Day. pic.twitter.com/Ygyn2zsgAU
— Reds (@Reds) March 14, 2014
See, even jocks can get in on some math humor.
— General Electric (@generalelectric) March 14, 2014
Last year GE sent out 314 pies to tweeters using the GE-created hashtag #PiDay, so it’s not surprising that GE had something like this colorful Vine up its sleeve this year for Pi Day.
— Regal Cinemas (@RegalMovies) March 14, 2014
We appreciate any reference to “American Pie” and its most memorable scene.
— Delta (@Delta) March 14, 2014
If this isn’t just a photoshop job, then kudos to Delta for finding a plane with the Pi numbers on its tail. Even if it is photoshop, it’s at least clever.
— Adobe InDesign (@InDesign) March 14, 2014
Instead of just saying “Happy Pi Day!” this is a nice example of a brand offering useful content to people.
…and then there’s this one from Hot Pockets:
— Hot Pockets (@hotpockets) March 14, 2014
This guy recently went viral for knowing a thing or two about Hot Pockets — intimately. Might have been better for them to sit Pi Day out this year.
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
ith many agencies nearly four weeks into working remotely due to lockdowns across the country, agency employees say they are starting to feel burnout due to agencies’ current “always on” mentality.
How marketers grapple with shrinking budgets amid coronavirus pandemic
The coronavirus is forcing senior marketers to double down on what really matters to CEOs -- cash flow and necessity.
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
SponsoredTV buyers are shifting from traditional demographics to more precise audience-based metrics
In traditional broadcast TV, age and gender have long been the dominant way of targeting audiences, but as TV and digital platforms converge, experts say the industry is steadily moving toward audience-based buying.
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
Member ExclusiveWith ads on hold, agencies face an identity crisis
This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]