Job Category: Brand Marketer
Type of Job: Marketing / Brand Manager
Position: Full Time
Location: Los Angeles, California
Community Manager, Gaming - Edelman Digital
Edelman Digital is in search of a Community Manager to support a leading video game brand. The Community Manager will be responsible for management of social properties – including, but not limited to, sites such as Facebook, Instagram and Twitter. This involves responding to comments, questions and concerns, as well as proactively engaging and establishing relationships with community members. Additionally, this person will be responsible for identifying influencers and supporters, spotting trends, moderating comments and establishing community culture and tone.
The Community Manager must understand the cadence and dynamic of how a community ebbs and flows. They must be personable and engaging, but still professional and mature. They must be a strong writer – able to quickly turn around compelling content – and also able to spot stories the community would find interesting. Not only will they develop relationships within the community, but they must also be able to foster relationships within the company in order to surface the stories, priorities and information that will serve both the community and the organization well. Prior experience managing online communities for a corporate client is a must.
Edelman Digital is the world’s first and largest global social agency. We are an integrated marketing practice that’s social to the core. We believe great brands are built and preserved in real time. We've assembled the best team in the world who plan, create and amplify stories that matter to our clients' business, brand and ultimately, customers. We’ve grown rapidly over the past few years with over one thousand employees in our practice globally, managing large social and creative programs for large clients and management of over 650 communities. We combine deep digital expertise with Edelman’s incredible communication credentials to create integrated and effective communications and experiences for our clients.
If you share this vision and think you have what it takes to help us take our team to new heights, read on.
- Social media community management and growth, including community moderation, content development, and proactive engagement and strategy
- Manage updates to social media properties and maintain a community culture and tone - Produce content with brand stakeholders and maintain brand’s editorial calendar - Exhibit solid understanding of key client information including general business strategy, issues of relevance to the industry and company values - Collect and analyze content performance data and online conversation to guide and optimize editorial strategy - Analyze community insights and spot trends - Assist in establishing appropriate ongoing metrics and reporting for social media activity - Provide community and content insights for social media reports - Participate in and attend client meetings/conference calls
The Community Manager/Senior Account Executive needs to:
- Understand the role that social and digital media plays in a clients’ communication mix - Have a solid a sense of how social media tools work, as well as the cadence of social media platforms - Have experience in managing the social media presence for a corporate or public affairs client and professional experience managing communities on sites such as Facebook, Instagram, Twitter, etc. - Have a solid understanding of online outreach, engagement and advocacy, and experience and initiative in developing appropriate online engagement strategies - Have exceptional writing skills that can communicate creatively and in an engaging manner - Have a passion for video gaming and thorough knowledge of the video game industry - Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team - Provide sound counsel and be comfortable providing editorial and response recommendations to clients - Image and video editing skills a strong plusApply