The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
-
Media Briefing: Why media buyers keep pressing publishers for third-party verification
March 9, 2023 • 10 min read -
LADbible Group expects latest shifts in the programmatic market to benefit publishers
February 27, 2023 • 4 min read -
How Reset Digital’s new programmatic marketplace aims to help Black-owned newspapers sustainably grow
February 21, 2023 • 4 min read -
OpenWeb eyes growth amid structural and economical turmoil
November 7, 2022 • 5 min read -
Why some of the largest publishers are breaking up with ad tech middlemen
October 25, 2022 • 5 min read -
Why Wonder Media Network won’t sell its podcast ad inventory programmatically
September 20, 2022 • 4 min read