The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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The Rundown: How brands can cut programmatic wastage
December 5, 2023 • 3 min read -
Digiday’s History of Ad Tech: In the beginning …
December 4, 2023 • 7 min read -
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
October 27, 2023 • 4 min read -
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
October 17, 2023 • 4 min read -
Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
September 20, 2023 • 6 min read -
Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023 • 8 min read