Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023 • 3 min read -
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
September 28, 2023 • 6 min read -
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023 • 10 min read -
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
September 26, 2023 • 6 min read -
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023 • 3 min read -
Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023 • 5 min read -
How the TikTok Shop pitch has gone down with marketers
September 20, 2023 • 6 min read -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
September 14, 2023 • 6 min read -
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
September 12, 2023 • 2 min read