Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Independent ad tech urges regulators not to stop at divestiture to rein in Google
October 18, 2023 • 2 min read -
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
October 16, 2023 • 5 min read -
Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
October 13, 2023 • 3 min read -
Research Briefing: Pinterest pitches itself to marketers to build clout among platforms
October 12, 2023 • 6 min read -
What if… Google loses its antitrust battle with the DOJ over its search market dominance?
October 12, 2023 • 5 min read -
CMO Strategies: A playbook for marketing channels from social media to streaming
October 11, 2023 • 8 min read -
Pitch deck: How Pinterest is pitching itself to advertisers in 2023
October 9, 2023 • 26 min read -
Digiday+ Research deep dive: Brands, retailers increase their investments in Instagram
October 6, 2023 • 5 min read -
Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google
October 6, 2023 • 3 min read -
Marketers reconsider BeReal as it launches its first global brand marketing campaign
October 4, 2023 • 4 min read -
Snapchat’s AR is still a work in progress in the eyes of marketers
October 4, 2023 • 7 min read -
The Digiday Podcast welcomes Kimeko McCoy as its new co-host
October 3, 2023 • 2 min read -
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
October 2, 2023 • 7 min read