Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024 • 4 min read -
How platform corporate execs might justify their widespread layoffs so far this year
February 5, 2024 • 7 min read -
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024 • 4 min read -
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024 • 8 min read -
Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024 • 4 min read -
Why advertisers aren’t likely to step away from X before the Super Bowl
January 19, 2024 • 5 min read -
How Nationwide is navigating the short-form video boom
January 9, 2024 • 4 min read -
TikTok’s ghosts of Christmas past, present and future
December 20, 2023 • 7 min read -
Here’s what marketers are wishing for this holiday season
December 19, 2023 • 6 min read