Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read -
How LinkedIn has quietly become the talk of the content creator community
March 20, 2024 • 5 min read -
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024 • 6 min read -
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
March 18, 2024 • 6 min read -
Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read -
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024 • 6 min read -
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024 • 5 min read -
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024 • 4 min read -
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024 • 8 min read -
Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 6, 2024 • 8 min read -
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
March 5, 2024 • 3 min read