Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Inside X’s latest, desperate attempt to beguile advertisers
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.
April 22, 2024 • 6 min read
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How accurate and precise data sets drive effective first-party data activation
11 hours ago • 3 min read -
Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024 • 6 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 10, 2024 • 5 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024 • 2 min read -
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
March 28, 2024 • 6 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read