Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024 • 4 min read -
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024 • 5 min read -
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024 • 4 min read -
Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024 • 3 min read -
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
January 18, 2024 • 4 min read -
If music marketing is a gateway to culture, brands must navigate carefully, execs say
January 11, 2024 • 4 min read -
How Mundial’s niche publishing strategy is winning over subscribers and building community
January 4, 2024 • 6 min read -
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
January 3, 2024 • 5 min read -
With Gen Z all about the group chat now, here’s how marketers are adapting
January 2, 2024 • 5 min read