Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.