Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.
March 15, 2024 • 7 min read
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Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024 • 4 min read -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024 • 7 min read -
What platforms, brands and agencies hope to get out of the Possible conference in year 2
February 23, 2024 • 5 min read -
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024 • 8 min read -
What this year’s Super Bowl ads said about diversity, influencers and commerce
February 14, 2024 • 4 min read -
Why Snapchat is pitching its platform as an alternative to social media
February 14, 2024 • 4 min read -
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024 • 4 min read -
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024 • 5 min read -
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024 • 4 min read