Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
July 26, 2023 • 4 min read -
Jansport plans to use Twitch, social media to connect with Gen Z ahead of the back-to-school season
July 19, 2023 • 3 min read -
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
July 18, 2023 • 3 min read -
Why Time is getting back to custom activations as part of events business expansion
July 18, 2023 • 6 min read -
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023 • 4 min read -
As Apple enters the VR headset market, brands take a wait-and-see approach
June 26, 2023 • 4 min read -
Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow
June 23, 2023 • 2 min read -
Less than half of The Independent’s revenue came from advertising in 2022
June 20, 2023 • 6 min read