Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Media buyers weigh the sledgehammer or the scalpel approach to MFA classification
February 27, 2024 • 7 min read -
Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023
February 22, 2024 • 11 min read -
Media Briefing: Buyers say the MFA panic is over – but not forgotten
February 8, 2024 • 9 min read -
U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns
January 29, 2024 • 6 min read -
Professional publishers show out at Davos amid spikes in event sponsorship revenue
January 17, 2024 • 4 min read -
Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands
January 9, 2024 • 6 min read -
‘A similar way to Cannes’: At CES 2024, ad execs will go beyond the show floor
January 5, 2024 • 6 min read -
How modern media companies are organizing their sales operations
December 28, 2023 • 7 min read -
Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers
November 24, 2023 • 4 min read -
As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’
November 24, 2023 • 3 min read