Agency Culture
An ongoing talent crisis has meant a shift in the culture inside ad agencies, creative powerhouses that are competing with new industries and companies.
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Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’
December 20, 2022 • 5 min read -
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
December 12, 2022 • 5 min read -
What are agencies getting right (and wrong) in DE&I? 4A’s Tangie Murray has an answer
November 9, 2022 • 5 min read -
‘A big battery in my back’: Why Junae Brown calls herself the Beyoncé of marketing
November 8, 2022 • 4 min read -
Agencies focus on educating clients about Web3 as their demand grows
November 4, 2022 • 6 min read -
Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing
October 31, 2022 • 7 min read -
Media agencies say investing in employee mental health can boost business
October 28, 2022 • 5 min read -
Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond
October 20, 2022 • 34 min read -
How clients are dictating agencies’ return to in-person work
October 7, 2022 • 4 min read -
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
October 4, 2022 • 6 min read -
‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
September 26, 2022 • 5 min read -
Digiday+ Research: Half of agency pros are back in the office full-time
September 21, 2022 • 3 min read