Programmatic ad buying has changed the face of digital advertising, but there’s still a great deal of confusion around what it actually is.
Digiday’s WTF Programmatic explainer event will cut through the hyperbole and acronyms and carefully translate and teach you everything–in plain English–that brands, agencies and publishers must know about the changing dynamics of modern media buying.
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Marco Bertozzi , president of AOD, EMEA and north american client services
Elaine Dela Cruz , digital trading director
Richard Foan , group executive director of communication & innovation
Sue Hunt , head of programmatic
Jenny Kirby , managing partner, performance
Alex Loveless , head of data consulting
Matt O’Neill , principal
Henry Rowe , founder & partner
Chris Smith , UK editor
Brian Morrissey , editor-in-chief