Programmatic ad buying has changed the face of digital advertising, but there’s still a great deal of confusion around what it actually is.

Digiday’s WTF Programmatic explainer event will cut through the hyperbole and acronyms and carefully translate and teach you everything–in plain English–that brands, agencies and publishers must know about the changing dynamics of modern media buying.


Marco Bertozzi , president of AOD, EMEA and north american client services


Chris Smith , UK Editor

brian morrissey

Brian Morrissey , editor-in-chief