Programmatic ad buying has changed the face of digital advertising, but there’s still a great deal of confusion around what it actually is.

Digiday’s WTF Programmatic explainer event will cut through the hyperbole and acronyms and carefully translate and teach you everything–in plain English–that brands, agencies and publishers must know about the changing dynamics of modern media buying.

>>PURCHASE YOUR TICKETS HERE<<

Marco_Bertozzi

Marco Bertozzi , president of AOD, EMEA and north american client services

Elaine_Dela_Cruz

Elaine Dela Cruz , digital trading director

Richard_Foan

Richard Foan , group executive director of communication & innovation

Sue_Hunt

Sue Hunt , head of programmatic

Jenny_Kirby

Jenny Kirby , managing partner, performance

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Alex Loveless , head of data consulting

Matt O'Neill, Unanimis, 14 March 2014, ©BronacMcNeill

Matt O’Neill , principal

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Henry Rowe , founder & partner

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Chris Smith , UK editor

brian morrissey

Brian Morrissey , editor-in-chief

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Attendees Include

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"I love attending Digiday events. The broad sample of industry prospectives and collision of ideas always leaves me with new ideas or frameworks that I can bring back to my team."

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"Digiday has the best conferences in the industry."

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