Finding the money in distributed publishing

Facebook and Google are now attracting up to 85 percent of new ad spending. At the same time, these platforms and others like Snapchat have become media outlets of their own. For publishers, the question isn’t whether to publish on platforms, but how to do so in a profitable, sustainable way that allows them to retain overall control of their strategies.

The Digiday Publishing Summit will convene top publishers to discuss the challenges of publishing in the platform era.

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Speakers

  • Justin Smith
    CEO
    Bloomberg Media
  • Pete Cashmore
    founder & CEO
    Mashable
  • Alex Wellen
    chief product officer
    CNN
  • Rick Cordella
    SVP & GM digital
    NBC Sports
  • Samantha Skey
    CRO
    SheKnows
    Twitter Icon
  • Jed Hartman
    CRO
    Washington Post
  • Brian Hoar
    publisher
    Playboy
  • Kevin Gentzel
    CRO
    USA Today Network
    Twitter Icon
  • Rachel Christensen
    social media director
    Buzzfeed
  • Walker Jacobs
    COO
    Fandom
  • David Goldberg
    vp, revenue operations
    Bleacher Report
  • Kurt Mueller
    COO
    The Onion
  • Mike Rothman
    CEO
    Fatherly
  • Maycie Thornton
    director of social media
    Buzzfeed Motion Pictures
  • Neil Vogel
    CEO
    About.com
    Twitter Icon
  • Jason Wagenheim
    CRO
    Bustle
  • Reggie Renner

Attendees

Agenda

Wednesday, March 29th

  • 2:00 pm
    Registration desk opens
    Grand Ballroom Foyer
  • 2:30 pm
    VIP welcome reception
    Colorado Ballroom

    By invitation only.

  • 2:45 pm
    8-minute meetings
    Colorado Ballroom

    By invitation only.

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 3:45 pm
    Opening remarks
    Grand Ballroom

    A brief overview of the summit's networking opportunities, speaker lineup and activities.

    • Nick Friese

      CEO

      Digiday

  • 3:50 pm
    Keynote conversation: Beware of the Duopoly

    Google and Facebook are now taking, by some estimates, 85 percent of the growth in digital advertising. They are often controlling the distribution of content as well. What’s a media company to do? Justin Smith, CEO of Bloomberg Media, discusses how publishers can stop complaining and start acting to forge a profitable future that’s less dependent on the giants of Silicon Valley.

    • Justin Smith

      CEO

      Bloomberg Media

    Moderator
    Brian Morrissey
  • 4:20 pm
    Thriving amidst the Google-Facebook duopoly

    Publishers are stuck in a losing proposition if they want to battle Google and Facebook head-on. Instead, media companies need to go back to basics in providing great brand experiences, rooted in engaging content -- something Facebook and Google aren’t very good at.

    • David Goldberg

      vp, revenue operations

      Bleacher Report

  • 4:35 pm
    Refreshment & networking break
  • 4:50 pm
    Trust in the media
    Grand Ballroom

    No one ever believed everything they read on the internet. But with the recent news of ‘fake news’ many are questioning even the most reliable sources of information. Where does that leave publishers responsible for and reliant on the trust of the public?

    • Kevin Gentzel

      CRO

      USA Today Network

  • 5:05 pm
    Session sponsored by Post Up
  • 5:15 pm
    The Rebirth of Playboy

    Playboy is an iconic American brand. If anything, too iconic. The magazine that brought adult content into the mainstream of American society is now shifting to be a modern, digitally-led media company. Hoar will discuss the transition and the prospects for high-quality media in an age of commoditization.

    • Brian Hoar

      publisher

      Playboy

  • 5:30 pm
    Going vertical and how it affects platform strategy

    The internet is full of information, and the future looks even more congested. Where does that leave a site dedicated to providing useful information about all sorts of stuff? Going deeper into expert subject matters, and being careful not to be everything to everyone all at once is their key strategy. .

    • Neil Vogel

      CEO

      About.com

  • 5:45 pm
    Publisher town hall sponsored by Sovrn
    Blue Sky

    Publishers only.

    Publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Brian Morrissey
  • 6:15 pm
    Sandbox presentations
    Blue Sky

    Publishers only.

    These rapid-fire presentations introduce VIP publishing executives to technology partners

    6:15 PM - Quantcast

    6:25 PM - Revcontent

    6:35 PM - Zergnet

     

    • Reggie Renner

  • 6:35 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

  • 7:05 pm
    Cocktail reception sponsored by AdColony
    Mountain View Room & Foyer

    Open to all.

  • 8:00 pm
    VIP dinner sponsored by GumGum

    Invitation Only

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout
    Avalanche Pub

    Join fellow attendees for an after dinner drink at Avalanche Pub located inside the hotel. Costs at your own expense.

Thursday, March 30th

  • 7:00 am
    Morning Yoga
  • 8:00 am
    Registration reopens & breakfast served
  • 8:45 am
    8-minute meetings
    Colorado Ballroom

    By invitation only.

    The 8-minute business meetings continue for day two, connecting VIP publishing delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 9:45 am
    Flight to focus
    Grand Ballroom

    Mashable has grown substantially since Pete Cashmore founded it in Scotland in 2005 when he was 19. Last year, the company shifted its focus to fully embrace video and coverage areas in which it can differentiate. Cashmore will discuss the shift, why the company needed to make it, and the opportunities ahead.

    • Pete Cashmore

      founder & CEO

      Mashable

    Moderator
    Brian Morrissey
  • 10:05 am
    Dialog with SpotX
  • 10:15 am
    Succeeding in a distributed platform reality

    The answer to the question of success in distribution is not the same for any two publishers. But the key strategy, and one that proves essential, is understanding the target audience: their interests (content) and the destinations in which they consume it (platforms.)

    • Gretchen Tibbits

      president & chief operating officer

      LittleThings

    Moderator
    Brian Morrissey
  • 10:30 am
    Coffee break
    Grand Ballroom Foyer
  • 10:45 am
    Making the ad model work for publishers, users and advertisers
    Grand Ballroom

    The Washington has seen incredible revenue over the past year, led by digital (obviously.) The biggest parts of the growth has been from native, programmatic and video. How is the publisher generating these record ad sales while competitors report lackluster income?

    • Jed Hartman

      CRO

      Washington Post

    Moderator
    Lucia Moses
  • 11:00 am
    Session with Yahoo
  • 11:15 am
    A close look inside BuzzFeed’s video plan

    Video has been around social platforms for a while, but just recently publishers started to put more resource into creating videos that resonate with audiences in an attempt to make money off their investment. Figuring out the format and content that works on each platform has proved then monetizing it has proved problematic for many. Buzzfeed will share how they ideate, create, distribute and optimize their videos.

    • Maycie Thornton

      director of social media

      Buzzfeed Motion Pictures

    • Rachel Christensen

      social media director

      Buzzfeed

  • 11:30 am
    State of the Industry with Teads.tv
  • 11:45 am
    Coffee break
    Grand Ballroom Foyer
  • 12:00 pm
    Making video profitable and profound
    Grand Ballroom

    Making videos that are differentiated and profitable is hard enough, but what about adding in a positive social impact? SheKnows has prioritized their video strategy to not only be socially responsible but also drive the bottom line.

    • Samantha Skey

      CRO

      SheKnows

  • 12:15 pm
    Session with Media.net
  • 12:30 pm
    Publisher town hall sponsored by Pulse Point
    Blue Sky

    Publishers only.

    Publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Brian Morrissey
  • 1:00 pm
    Sandbox presentations
    Blue Sky

    Publishers only.

    These rapid-fire presentations introduce VIP publishing executives to technology partners.

    12:40 PM - Altitude Digital

    12:50 PM - Netseer

    1:00 PM - Ooyala

    1:10 - Tremor

  • 1:40 pm
    Lunch served
  • 2:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 pm
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 pm
    8-Minute Meetings
    Colorado Ballroom
  • 7:00 pm
    Cocktail reception
    Mountain View Room & Foyer

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout
    Avalanche Pub

    Join fellow attendees for an after dinner drink at Avalanche Pub located inside the hotel. Costs at your own expense.

Friday, March 31st

  • 8:00 am
    Breakfast served
  • 9:00 am
    Final working group meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

  • 9:35 am
    The Digiday Mind Map
    Grand Ballroom

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Brian Morrissey

      editor-in-chief

      Digiday

  • 9:40 am
    Pardon the Interruption

    An industry expert will give their speedy and unfiltered thoughts on the hottest buzzwords in publishing.

    • Walker Jacobs

      COO

      Fandom

    Moderator
    Brian Morrissey
  • 9:50 am
    Coffee & networking break
    Grand Ballroom Foyer
  • 10:05 am
    Products not worth the hype
    Grand Ballroom

    Last year proved to be a lot of the same: growth in video and mobile as well as programmatic, more personalization and less print, the birth/death/growth of social platforms plus a few sparks of new innovations and adaptations in the publishing space (think AR/VR.) As head of product, Wellen will lay out where CNN will invest in the coming year, and where they will take a pass.  

    • Alex Wellen

      chief product officer

      CNN

  • 10:20 am
    Session with Verve
  • 10:30 am
    How the Olympics went digital

    NBC Sports televised more than 6,700 hours of the Olympics last summer from Rio de Janeiro. Digital distribution played the most critical role in the event in its history. Cordella explains how NBC views digital media within its overall broadcasting strategy for marquee events like the Olympics..

    • Rick Cordella

      executive vice president and general manager, digital media

      NBC Sports Group

  • 10:45 am
    Opportunities and obstacles to monetizing platforms

    Just when you have things figured out, along comes Facebook Live or Twitter Moments or Pinterest buy buttons or another platform rule or revised algorithm. While some bring a chance for increased revenue, others fall short of delivering. The Onion’s Kurt Mueller will provide his insights into these particular challenges.

    • Kurt Mueller

      COO

      The Onion

  • 11:00 am
    New revenue opportunities

    Commerce, licensing and subscriptions are alternatives to relying solely on advertising. We take a look at what publishers are doing to rebalance their revenue portfolios.

    • Mike Rothman

      CEO

      Fatherly

    • Jason Wagenheim

      CRO

      Bustle

    Moderator
    Max Willens
  • 11:15 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Moderator
    Brian Morrissey
  • 11:45 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Brian Morrissey

      editor-in-chief

      Digiday

Activities

  • Wednesday
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink at Avalanche Pub located inside the hotel. Costs at your own expense.

  • Thursday
    Morning Yoga

    Join us for a zen start to your day with morning yoga. All equipment provided and open to all. Sign up at the Summit registration desk.

    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink at Avalanche Pub located inside the hotel. Costs at your own expense.

Sponsors

Digiday allows me to fully immerse myself in the current and future state of our industry, while making connections with people who I didn't even know should be on my radar.

— Programmatic Analyst, Cox Media Group

The Digiday Publishing Summit offers an amazing opportunity to learn and discuss the various topics in our current complex digital ecosystem among publishers and partners in an engaging environment.

— Global Head, Digital Media and Operations, Fast Company and Inc. Media

Working at a publisher in an atypical city, Digiday events are my best opportunity to meet and network with like-minded professionals. I also enjoy the time to connect with our vendors and learn from leaders in the space.

— Sr. Manager of Integrated Marketing, 247Sports / CBSi

I've been to a few [summits] now and always find it extremely valuable. Aside from a great conference, I really enjoy the VIP 10-minute meetings; it's a great format for finding interesting new business opportunities.

— General Manager, NPR

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For Speaking Opportunities:

please contact Megan Knapp