The play of platforms

Audiences consume most of their content across their favorite platforms, and publishers are clamoring for their attention. But even with huge viewership, they struggle with turning it into revenue. At the Digiday Publishing Summit, top publishers and digital natives discuss how they leverage platforms for profit.

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Speakers

  • Björn Beth
    head of SEO
    Ringier AG
  • Robert Bridge
    chief customer officer
    Telegraph Media Group
  • Pierre Buffet
    head of analytics
    Le Monde
  • Zillah Byng-Thorne
    CEO
    Future PLC
  • Dominic Carter
    chief commercial officer
    News UK
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  • Simon Davies
    executive director, EMEA
    Quartz
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  • Cécile Dehesdin
    editor-in-chief
    BuzzFeed France
  • David Fischer
    founder & CEO
    Highsnobiety
  • Neil Hall
    head of product
    BBC Sports
  • João Paulo Luz
    digital director
    Impresa
  • Alexis Marcombe
    COO
    Figaro Medias
  • Rotem Rave
    vp, business development
    GeoEdge
  • Ricardo Tomé
    chief digital officer
    Media Capital
  • Yuri Burka
    vp of European publisher & media solutions
    33Across
  • Michelle Raubenheimer
    director, publisher development, EMEA
    PulsePoint
  • Trey Brenner
    director of business development
    Revcontent
  • Pablo Varela
    strategic aCCOunt manager
    Ooyala

Agenda

Tuesday, February 21st

  • 2:00 pm
    Registration desk opens
    Imperial Room
  • 2:30 pm
    VIP welcome reception
    Europe Room

    By invitation only.

  • 2:45 pm
    8-minute meetings
    Europe Room

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals. By invitation only.

  • 4:00 pm
    Welcome remarks & the state of publishing
    Atlantic Room
    • Brian Braiker

      executive editor

      Digiday

  • 4:05 pm
    Making the most of digital advantages

    As a social-first global publisher, BuzzFeed is focused on creating news and entertainment content that generates huge social engagement across Facebook, Twitter, Instagram, Pinterest  and many other platforms.  Hear how BuzzFeed France Editor-in-Chief, Cecile Dehesdin, is making the most of digital advantages.    

    • Cécile Dehesdin

      editor-in-chief

      BuzzFeed France

  • 4:20 pm
    Being smart about resources devoted to publishing on platforms

    A publication that started as a blog in 2005 focusing on streetwear, sneaker culture and street art, Highsnobiety recently scored the former One Direction star Zayn Malik on one of its magazine covers. The key to their success has been knowing their niche audience and developing specific content for the right platform.

    • David Fischer

      founder & CEO

      Highsnobiety

  • 4:35 pm
    How video works across platforms

    Whether you’re curating video for TV, mobile or desktop, the truth is that video formats don’t work the same across all platforms. In this talk, hear how one of the largest media companies in Europe creates and distributes video content across multiple formats.

    • Ricardo Tomé

      chief digital officer

      Media Capital

  • 4:50 pm
    Refreshment & networking break
    Imperial Room
  • 5:05 pm
    Introduction of working groups

    Attendees will split off into groups focusing on one of four key challenges that publishers face: social media, video,  mobile and platform distribution. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

    Julian Childs, managing director, Business Insider - publishing to platforms
    Pete Wootton, managing director, Dennis Publishing - ad blocking
    Martin Ashplant, digital director, The Metro - the duopoly
    Oliver Lewis, digital strategy & partnerships director, News UK - scaling video
    Simon Haynes, digital director, Northern & Shell - programmatic

    • Julian Childs

      managing director

      Business Insider

    • Pete Wootton

      managing director

      Dennis Interactive

    • Martin Ashplant

      digital director

      Metro

    • Oliver Lewis

      head of digital

      News UK

    • Simon Haynes

      head of digital

      Northern and Shell

  • 5:15 pm
    View from the Top: Inside News UK's platform strategy
    • Dominic Carter

      chief commercial officer

      News UK

    Moderator
    Jess Davies
  • 5:30 pm
    Dialog with GeoEdge: The New Frontier for Direct-Sold Campaigns

    As the world around us is turning to automation and AI, how is it that in some areas we are still so behind? These money-making, business-centric ad ops processes matter, but are being left behind in the technological revolution. Join our session to learn more as we discuss the present situation of ad ops and what the future holds.

    • Rotem Rave

      vp, business development

      GeoEdge

  • 5:45 pm
    What Ringier AG has learned from building for Google AMP

    Google’s Accelerated Mobile Pages (AMP) has been an important tool for publishers because search still drives close to 40 percent of referral traffic overall. And publishers know that as their audiences shift to mobile, having fast mobile pages can only be a good thing. Pan-Europe media group Ringier AG, has embraced AMP and seen some very interesting results. Björn will give a deeper a look at exactly how AMP-coding its pages has impacted the publisher’s traffic..

    • Björn Beth

      head of SEO

      Ringier AG

    Moderator
    Jess Davies
  • 6:00 pm
    Sandbox presentations
    Parksuite - Publishers only

    These rapid-fire presentations introduce VIP publishing executives to tech providers.

    6:00 PM - 33 Across
    6:10 PM - Media Trust
    6:20 PM - Revcontent

    • Matt O’Neill

      general manger, Europe

      The Media Trust

    • Yuri Burka

      vp of european publisher & media solutions

      33Across

    • Trey Brenner

      director of business development

      Revcontent

    Moderator
    Brian Braiker
  • 6:30 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

    • Pete Wootton

      managing director

      Dennis Interactive

    • Julian Childs

      managing director

      Business Insider

    • Martin Ashplant

      digital director

      Metro

    • Oliver Lewis

      head of digital

      News UK

    • Simon Haynes

      head of digital

      Northern and Shell

  • 7:00 pm
    Cocktail reception
    Imperial Room
  • 8:00 pm
    Dinner with strangers
    Terrace Restaurant

    Don't have dinner plans? Join fellow attendees for a casual meal at Bougainvillea Terrace Restaurant located inside the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout
    Bar Estoril

    Join fellow attendees for an after dinner drink located at the hotel bar. Costs at your own expense.

Wednesday, February 22nd

  • 8:00 am
    Registration Opens
    Imperial Room
  • 8:00 am
    Breakfast Served
    Bridge Room
  • 9:00 am
    8-minute meetings
    Europe Room

    The 8-minute business meetings continue for day 2, connecting VIP publishing delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Working Group Meetings
    Room 201, Broadway Ballroom 206, and Broadway Ballroom 204 & 205

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    Julian Childs, managing director, Business Insider - publishing to platforms
    Pete Wootton, managing director, Dennis Publishing - ad blocking
    Oliver Lewis, digital strategy & partnerships director, News UK - scaling video
    Simon Haynes, digital director, Northern & Shell - programmatic
    Martin Ashplant, digital director, The Metro - the duopoly

    • Julian Childs

      managing director

      Business Insider

    • Pete Wootton

      managing director

      Dennis Interactive

    • Oliver Lewis

      head of digital

      News UK

    • Simon Haynes

      head of digital

      Northern and Shell

    • Martin Ashplant

      digital director

      Metro

  • 10:30 am
    The impact of large-scale events on platform coverage

    This session lifts the lid on BBC Sport's two-year digital transformation to prepare for the greatest event on earth, the Olympic Games. With "The Race To Rio," Neil Hall explains how the digital team created and executed a strategy to deliver an outstanding service for audiences and a record-breaking Games for the BBC.

    • Neil Hall

      head of product

      BBC Sports

  • 10:45 am
    Coffee break
    Imperial Room
  • 11:00 am
    Inside The Telegraph's paywall strategy
    Atlantic Room

    This year publishers will increasingly prioritize driving direct connections with readers over building reach. The Telegraph is among them, having dropped its three-year old metered paywall in favor of a Premium paid-for subscription business. Robert will delve into what motivated the newspaper to drastically change its strategy, and how the publisher is mapping its progress.

    • Robert Bridge

      chief customer officer

      Telegraph Media Group

  • 11:15 am
    Inside Impresa’s shift to digital

    In this talk, hear how a large Portuguese publisher is experiencing a considerable shift into digital media.

    • João Paulo Luz

      digital director

      Impresa

  • 11:30 am
    Dialog with PulsePoint: State of the Industry: Demystifying Server-Side Header Bidding

    The rise of header bidding with such lightening speed last year has made us, as an industry, shift gears and take a look at the marketplace - there is still a lot of confusion as to how to unify the auction from a publisher’s point of view. This presentation will attempt to demystify server-side auctions, looking at what does server-side actually mean, what type of publisher is it best for, what are the real opportunities and indeed, threats, and how can cooperation between industry providers help drive better demand for publishers.

    • Michelle Raubenheimer

      director, publisher development, EMEA

      PulsePoint

  • 11:45 am
    Publisher town hall
    Parksuite - Publishers Only

    Publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions. Publishers only.

    Moderator
    Brian Morrissey
  • 12:05 pm
    Sandbox presentations
    Parksuite - Publishers only

    These rapid-fire sessions introduce VIP publishing executives to tech providers.

    12:05 PM - Ooyala

    12:15 PM - Operative

    12:25 PM - Brightcove

    • Barnaby Edwards

      vp, global business development

      Operative

    • Clément Reverdy

      EMEA director of sales, media

      Brightcove

    • Pablo Varela

      strategic account manager

      Ooyala

    Moderator
    Brian Braiker
  • 12:25 pm
    Lunch served
    Europe Room
  • 1:30 pm
    Afternoon Activities

    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, exploring the city or relaxing and mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

    or

    Afternoon Activity sponsored by Taboola

    Invitation Only

  • 6:00 pm
    8-minute meetings
    Europe Room - By invitation only

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception
    Imperial Room

    Open to all.

  • 8:00 pm
    Dinner with friends
    CIMAS Restaurante

    Join new friends for a casual meal at CIMAS Restaurante located down the road on Av. Marginal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout
    Bar Estoril

    Join fellow attendees for an after dinner drink located at the hotel bar. Costs at your own expense.

Thursday, February 23rd

  • 8:30 am
    Breakfast served
    Europe Room
  • 9:30 am
    Final working group meetings
    Room 201, Broadway Ballroom 206, and Broadway Ballroom 204 & 205

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

    Julian Childs, managing director, Business Insider - publishing to platforms
    Pete Wootton, managing director, Dennis Publishing - ad blocking
    Oliver Lewis, digital strategy & partnerships director, News UK - scaling video
    Simon Haynes, digital director, Northern & Shell - programmatic
    Martin Ashplant, digital director, The Metro - the duopoly

    • Julian Childs

      managing director

      Business Insider

    • Pete Wootton

      managing director

      Dennis Interactive

    • Oliver Lewis

      head of digital

      News UK

    • Simon Haynes

      head of digital

      Northern and Shell

    • Martin Ashplant

      digital director

      Metro

  • 10:00 am
    The Digiday Mind Map
    Atlantic Room

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Jess Davies

      UK editor

      Digiday

  • 10:05 am
    Finding growth opportunities in new revenue streams

    With display advertising cratering and the myriad other challenges of digital media, publishers are keen on finding alternative revenue sources to stay afloat. Future PLC has seen significant growth driven primarily by e-commerce and events.

    • Zillah Byng-Thorne

      CEO

      Future PLC

    Moderator
    Brian Braiker
  • 10:20 am
    Coffee & networking break
    Imperial Room
  • 10:35 am
    Why publishers are still investing in programmatic
    Atlantic Room

    Programmatic has broken into the mainstream, and is no longer part of the side conversation. Buyers and sellers are becoming more comfortable with the technology and are more willing to invest in expanding programmatic offerings. Furthermore, new innovations like header bidding allow publishers to connect with advertisers, making the process much more efficient.

    • Alexis Marcombe

      COO

      Figaro Medias

  • 10:50 am
    The great ad blocking debate

    Some publishers have taken a passive approach to tackling ad blocking, while others have aggressively insisted users turn off their ad blockers in order to access their content. In this talk, hear from two leading European publishers on their strategies for how to overcome this challenge that continues to plague the industry.

    • Pierre Buffet

      head of analytics

      Le Monde

    Moderator
    Jess Davies
  • 11:05 am
    Working group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Julian Childs, managing director, Business Insider - publishing to platforms
    Pete Wootton, managing director, Dennis Publishing - ad blocking
    Oliver Lewis, digital strategy & partnerships director, News UK - scaling video
    Simon Haynes, digital director, Northern & Shell - programmatic
    Martin Ashplant, digital director, The Metro - the duopoly

    • Julian Childs

      managing director

      Business Insider

    • Pete Wootton

      managing director

      Dennis Interactive

    • Oliver Lewis

      head of digital

      News UK

    • Simon Haynes

      head of digital

      Northern and Shell

    • Martin Ashplant

      digital director

      Metro

  • 11:35 am
    5 things we’ve learned

    Digiday's UK editor will summarize the event with the top themes that have emerged through three days of content.

    • Jess Davies

      UK editor

      Digiday

Attendees

Sponsors

Activities

  • Tuesday
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Bougainvillea Terrace Restaurant, located inside the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink at Bar Estoril inside the hotel. Costs at your own expense.

  • Wednesday
    Afternoon Activity sponsored by Taboola

    Invitation Only

    Dinner with friends

    Join new friends for a casual meal at CIMAS Restaurante located down the road on Av. Marginal. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink at Bar Estoril located inside the hotel. Costs at your own expense.

Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

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