Digiday Programmatic Summit

New Orleans, LA

May 23 - 25, 2016

 

Quality over quantity: programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.

The Digiday Programmatic Summit will examine how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising.

Digiday Programmatic Summit

New Orleans, LA

May 23 - 25, 2016

 

Quality over quantity: programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.

The Digiday Programmatic Summit will examine how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising.

Digiday Programmatic Summit

New Orleans, LA
May 23 - 25, 2016

Speakers

Lisa Archambault

director, digital media
Caesars Entertainment

Andrew Bakonyi

senior director, digital marketing analytics
Sephora

Maria Bertorelli

director of facial skincare marketing and advertising
Clarins

Amrita Sahasrabudhe

digital and social content strategy
Petsmart

Michael Dean

vp, programmatic
Disney ABC

Meredith Stevens

senior director, integrated initiatives
National Cattleman's Beef Association

Vikram Somaya

svp, global data officer
ESPN

Kylie Garcia

media manager
Macadamia Professional

Eric Litman

svp, mobile worldwide
GroupM
All Speakers
 

Agenda

Monday, May 23rd

2:00 PM – 3:40 PM
Registration Desk Opens
Ballroom Foyer
2:15 PM – 2:45 PM
Brand & Agency Town Hall
Brand and Agency executives only - Acadia
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
2:15 PM – 2:45 PM
Publisher Town Hall
Publishers only - La Salle
  • Matt Prohaska
    Matt Prohaska
    +
    CEO & principal
    Prohaska Consulting
3:00 PM – 3:30 PM
Sandbox Presentations
VIP delegates only - Acadia
3:40 PM – 3:45 PM
Opening Remarks
Open to all - Grand Ballroom
3:45 PM – 3:50 PM
The State of Programmatic Now
Grand Ballroom
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
3:50 PM – 4:00 PM
The Digiday Challenge Board
Grand Ballroom
4:00 PM – 4:15 PM
The brand view on automated media buying
Grand Ballroom
  • Lisa Archambault
    Lisa Archambault
    +
    director, digital media
    Caesars Entertainment
  • moderator Brian Morrissey
4:15 PM – 4:30 PM
Kickoff Workshop sponsored by Index Exchange
Grand Ballroom
4:30 PM – 4:45 PM
Refreshment & Networking Break
Ballroom Foyer
4:45 PM – 5:00 PM
Building a Digital Culture
Grand Ballroom
5:00 PM – 5:15 PM
Using programmatic for brand campaigns
Grand Ballroom
5:15 PM – 5:30 PM
Dialog with Smaato
Grand Ballroom
5:30 PM – 5:45 PM
Going digital to target older millennials
Grand Ballroom
5:45 PM – 6:00 PM
VIP Meeting & Cocktails
Mandatory for all VIP delegates - Lafayette
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only - Lafayette
7:00 PM – 8:00 PM
Cocktail Reception sponsored by Purch
Open to all - French Quarter Bar
8:00 PM – 10:00 PM
VIP Dinner with Rocket Fuel
By invitation only
8:00 PM – 9:30 PM
Dinner with strangers
9:30 PM – 11:00 PM
After Hours Hangout

Tuesday, May 24th

7:00 AM – 8:00 AM
Morning Yoga
8:00 AM – 12:00 AM
Registration & Breakfast
Ballroom Foyer
8:15 AM – 8:45 AM
Brand & Agency Town Hall Sponsored by AOL
Brand and Agency executives only - Acadia
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
8:15 AM – 8:45 AM
Publisher Town Hall
Publishers only - La Salle
  • Matt Prohaska
    Matt Prohaska
    +
    CEO & principal
    Prohaska Consulting
8:45 AM – 9:15 AM
Sandbox Presentations
VIP delegates only - Acadia
  • Kim Riedell
    Kim Riedell
    +
    svp, product development
    Digilant
9:20 AM – 9:40 AM
Get real: Advertising doesn’t have to suck
Open to all - Grand Ballroom
9:40 AM – 9:55 AM
The intersection of creativity and technology
Grand Ballroom
9:55 AM – 10:10 AM
Workshop sponsored by TradeDesk
Grand Ballroom
10:10 AM – 10:25 AM
How creativity and programmatic work together to inspire meals
Grand Ballroom
10:25 AM – 10:40 PM
Coffee & Networking Break
Ballroom Foyer
10:40 AM – 10:55 AM
Making the right technology investments
Grand Ballroom
  • Andrew Bakonyi
    Andrew Bakonyi
    +
    senior director, digital marketing analytics
    Sephora
  • moderator Dustin Engel
10:55 AM – 11:05 AM
Dialog with Yahoo
Grand Ballroom
11:05 AM – 11:20 AM
The great cleanup
Grand Ballroom
11:20 AM – 11:35 AM
State of the industry presented by Grapeshot
Grand Ballroom
11:35 PM – 11:55 PM
Coffee & Networking Break courtesy of PulsePoint
Ballroom Foyer
11:55 AM – 12:10 PM
Beyond display
Grand Ballroom
12:10 PM – 12:15 PM
Town Hall report presented by AOL
12:15 PM – 12:30 PM
A closer look at mobile
Grand Ballroom
  • Eric Litman
    Eric Litman
    +
    svp, mobile worldwide
    GroupM
12:30 PM – 12:45 PM
Publishers take control
12:40 AM – 12:50 PM
About today's activity with the Make It Right Foundation
Grand ballroom
  • Cesar Rodriguez
    Cesar Rodriguez
    +
    procurement & construction services manager
    Make It Right Foundation
12:50 PM – 1:00 PM
Breakout Sessions
Ballroom Foyer
1:00 PM – 1:30 PM
Networking Lunch
Ballroom Foyer
1:30 PM – 5:00 PM
Afternoon activity with Make it Right Foundation
1:30 PM – 5:00 PM
Afternoon activity with Media.net
By invitation only
1:30 PM – 5:00 PM
Afternoon Free time
5:45 PM – 7:00 PM
10-Minute Meetings
By invitation only - Lafayette
7:00 PM – 8:00 PM
Cocktail Reception hosted by media.net
Open to all - Courtyard
8:00 PM – 10:00 PM
VIP dinner with Neustar
By invitation only
8:00 PM – 9:30 PM
Dinner with strangers
9:30 PM – 11:00 PM
After hours hangout

Wednesday, May 25th

9:00 AM – 9:30 AM
Registration & Breakfast
Ballroom Foyer
9:30 AM – 9:45 AM
Smart data, not big data
Grand Ballroom
  • Vikram Somaya
    Vikram Somaya
    +
    svp, global data officer
    ESPN
9:45 AM – 10:00 AM
Making sense of data
Grand Ballroom
10:00 AM – 10:20 AM
Coffee & Networking Break
Ballroom Foyer
10:20 AM – 10:35 AM
Working with your first party data
10:35 AM – 10:50 AM
Past, present and future of the industry
Grand Ballroom
  • Patrick Dolan
    Patrick Dolan
    +
    COO & evp
    IAB
10:50 AM – 11:00 AM
5 Things We've Learned
Legends D
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday

Sponsors

Attendees

"DProg was a great overall experience. The right balance of content, networking, and uncovering new possible partners to help our agency and clients with programmatic solutions."

— Ken Rohman, Chief Digital Officer, archer>malmo

"From start to finish, Digiday's Programmatic Summit was seamlessly executed, valuable from both a content and networking perspective, and highly engaging."

— Merrily McGugan, Pixability

Activities

Monday

Dinner With Strangers

Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

VIP Dinner with Rocket Fuel

By invitation only

After Hours Hangout

Join fellow attendees for an after dinner drink. Costs at your own expense.

Tuesday

Morning Yoga

Join us for a zen start to your day with morning yoga. All equipment provided; open to all. Sign up at the summit registration desk.

Afternoon activity with Make it Right Foundation

Your journey this afternoon starts with a tour of the Lower 9th Ward, the neighborhood most devastated by Hurricane Katrina ten years ago. See beautiful, affordable, LEED Platinum homes designed by internationally renowned architects like Frank Gehry and Shigeru Ban. Then get to work helping their new community garden, planting and painting. Digiday has organized transportation there and back.

Afternoon activity with Media.net

By invitation only

Dinner With Strangers

Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

VIP dinner with Neustar

By invitation only

After Hours Hangout

Join fellow attendees for an after dinner drink. Costs at your own expense.

Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

Venue

Ritz-Carlton

921 Canal St
New Orleans, LA 70112
1 (800) 826-8987

The Ritz-Carlton is now fully booked.
Please check availability at the Roosevelt New Orleans.

Use code DIG to receive a rate of $279 per night plus tax at the Roosevelt New Orleans

Contact

For Speaking Opportunities: contact Monika Honig
For Sponsorship Opportunities: saleshelp@digiday.com

Are you a brand or agency executive responsible for programmatic buying? You could be eligible for a VIP pass to the Programmatic Summit.
See if you qualify.