Digiday Programmatic Summit

New Orleans, LA

May 23 - 25, 2016

 

The Digiday Programmatic Summit is now sold out. Leave your information below if you'd like to join us for our next programmatic summit in November.

Quality over quantity: programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.

The Digiday Programmatic Summit will examine how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising.

Digiday Programmatic Summit

New Orleans, LA

May 23 - 25, 2016

 

The Digiday Programmatic Summit is now sold out. Leave your information below if you'd like to join us for our next programmatic summit in November.

Quality over quantity: programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.

The Digiday Programmatic Summit will examine how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising.

Digiday Programmatic Summit

New Orleans, LA
May 23 - 25, 2016

Want to attend our next programmatic summit? Submit your info below.

Speakers

Maria Bertorelli

director of facial skincare marketing and advertising
Clarins

Amrita Sahasrabudhe

senior manager of social media
Petsmart

Aaron Radin

svp, partnerships & portfolio products
NBCUniversal

Adam Kleinberg

CEO
Traction

Amy Michaels

head of direct acquisition marketing
T-Mobile

Magda Pivo-Sulewski

digital marketing manager
Aetna

Jeff Rasp

director of digital strategy
Bayer Consumer Health

Vikram Somaya

svp, global data officer
ESPN

Meredith Stevens

senior director of digital strategy
National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
All Speakers
 

Agenda

Monday, May 23rd

2:00 PM – 3:40 PM
Registration Desk Opens
Ballroom Foyer
2:30 PM – 2:50 PM
Brand & Agency Town Hall sponsored by Sonobi
Brand and Agency executives only - Acadia
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
2:30 PM – 2:50 PM
Publisher Town Hall
Publishers only - La Salle
  • Matt Prohaska
    Matt Prohaska
    +
    CEO & principal
    Prohaska Consulting
2:55 PM – 3:25 PM
Sandbox Presentations
VIP delegates only - Acadia
  • Greta Lawn
    Greta Lawn
    +
    sr director, programmatic sales and strategy
    Hearst
  • Bailey Kennedy
    Bailey Kennedy
    +
    sales director
    Adform
  • Laurie Bludman
    Laurie Bludman
    +
    sales director
    Adform
  • Scott Dornblaser
    Scott Dornblaser
    +
    vp sales, east & central
    Drawbridge
3:40 PM – 3:45 PM
Opening Remarks
Open to all - Grand Ballroom
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
3:45 PM – 3:50 PM
The State of Programmatic Now
Grand Ballroom
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
3:50 PM – 4:00 PM
The Digiday Challenge Board
Grand Ballroom
4:00 PM – 4:15 PM
“Whack a Mole” vs Waltz – Customization of Display Advertising
Grand Ballroom
4:15 PM – 4:30 PM
Connecting Brands to Culture in Real Time, sponsored Index Exchange
Grand Ballroom
  • Evan Adlman
    Evan Adlman
    +
    head of programmatic
    Conde Nast
  • Alex Gardner
    Alex Gardner
    +
    svp, platform solutions
    Index Exchange
4:30 PM – 4:45 PM
Refreshment & Networking Break
Ballroom Foyer
4:45 PM – 5:00 PM
Building a Digital Culture
Grand Ballroom
  • Jeff Rasp
    Jeff Rasp
    +
    director of digital strategy
    Bayer Consumer Health
  • Mike Racic
    Mike Racic
    +
    head of media services
    iCrossing
5:00 PM – 5:15 PM
Using programmatic for brand campaigns
Grand Ballroom
5:15 PM – 5:25 PM
Power of Direct: Leveraging Efficiency On The Open Exchange, sponsored by Smaato
Grand Ballroom
  • Terrance Coles
    Terrance Coles
    +
    head of supply partnerships, Americas
    Smaato
  • moderator Paul Borselli
5:25 PM – 5:40 PM
Going digital to target older millennials
Grand Ballroom
5:40 PM – 5:50 PM
Challenge Board Review & Town Hall Report presented by Sonobi
  • John Donahue
    John Donahue
    +
    chief product officer
    Sonobi
  • moderator Brian Morrissey
5:50 PM – 6:00 PM
VIP Meeting & Cocktails Sponsored by Media.Net
Mandatory for all VIP delegates - Lafayette
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only - Lafayette
7:00 PM – 8:00 PM
Cocktail Reception sponsored by Purch
Open to all - French Quarter Bar
8:00 PM – 10:00 PM
VIP Dinner with Rocket Fuel
By invitation only
8:00 PM – 9:30 PM
Dinner with strangers
M Bistro - Ritz Carlton
9:30 PM – 11:00 PM
After Hours Hangout
Davenport Lounge - Hotel Lobby

Tuesday, May 24th

7:00 AM – 8:00 AM
Morning Yoga
Yoga/Kinesis Room - First Floor
8:00 AM – 9:20 AM
Registration & Breakfast
Ballroom Foyer
8:10 AM – 8:30 AM
Brand & Agency Town Hall Sponsored by AOL
Brand and Agency executives only - Acadia
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday
8:10 AM – 8:30 AM
Publisher Town Hall
Publishers only - La Salle
  • Matt Prohaska
    Matt Prohaska
    +
    CEO & principal
    Prohaska Consulting
8:35 AM – 9:05 AM
Sandbox Presentations
VIP delegates only - Acadia
  • Kim Riedell
    Kim Riedell
    +
    svp, product development
    Digilant
  • Adam Roodman
    Adam Roodman
    +
    VP, Open Demand Sales
    AOL Publisher Platforms
  • Mike Gaffney
    Mike Gaffney
    +
    CRO
    Sharethrough
9:20 AM – 9:40 AM
Get real: Advertising doesn’t have to suck
Open to all - Grand Ballroom
9:40 AM – 9:55 AM
The intersection of creativity and technology
Grand Ballroom
9:55 AM – 10:10 AM
Why Programmatic Audio Will Become a Marketer’s Dream, sponsored by the Trade Desk
Grand Ballroom
  • Tim Sims
    Tim Sims
    +
    vp, inventory partnerships
    The Trade Desk
10:10 AM – 10:25 AM
How creativity and programmatic work together
Grand Ballroom
10:25 AM – 10:40 AM
Coffee & Networking Break
Ballroom Foyer
10:40 AM – 10:55 AM
The great cleanup
Grand Ballroom
10:55 AM – 11:05 AM
The Programmatic Native Playbook, sponsored by yahoo
Grand Ballroom
  • Matt Young
    Matt Young
    +
    head of programmatic, field sales
    Yahoo
  • moderator Paul Borselli
11:05 AM – 11:20 AM
Beyond display
Grand Ballroom
11:20 AM – 11:35 AM
State of the industry presented by Grapeshot
Grand Ballroom
  • John Snyder
    John Snyder
    +
    CEO
    Grapeshot
11:35 AM – 11:50 AM
Coffee & Networking Break courtesy of PulsePoint
Ballroom Foyer
11:50 AM – 12:05 PM
Publishers take control
12:05 PM – 12:10 PM
Town Hall report presented by AOL
  • Adam Roodman
    Adam Roodman
    +
    VP, Open Demand Sales
    AOL Publisher Platforms
  • moderator Brian Morrissey
12:10 PM – 12:15 PM
Today's activity with the Make It Right Foundation
Grand ballroom
  • Cesar Rodriguez
    Cesar Rodriguez
    +
    procurement & construction services manager
    Make It Right Foundation
12:15 PM – 12:30 PM
Breakout Sessions
Ballroom Foyer
12:30 PM – 1:30 PM
Networking Lunch
Ballroom Foyer
1:30 PM – 5:00 PM
Make it Right Foundation activity
open to all
1:30 PM – 5:00 PM
Afternoon activity with Media.net
By invitation only
1:30 PM – 5:00 PM
Afternoon Free time
5:30 PM – 6:00 PM
VIP Cocktail Reception Sponsored by MediaIQ
VIP Only - Lafayette
5:45 PM – 7:00 PM
10-Minute Meetings
By invitation only - Lafayette
7:00 PM – 8:00 PM
Cocktail Reception hosted by media.net
Open to all - Courtyard
8:00 PM – 10:00 PM
VIP dinner with Neustar
By invitation only
8:00 PM – 9:30 PM
Dinner with strangers
K Paul's Louisiana Kitchen
9:30 PM – 11:00 PM
After hours hangout
Davenport Lounge - Hotel Lobby

Wednesday, May 25th

9:00 AM – 9:30 AM
Registration & Breakfast
Ballroom Foyer
9:30 AM – 9:45 AM
Smart data, not big data
Grand Ballroom
  • Vikram Somaya
    Vikram Somaya
    +
    svp, global data officer
    ESPN
9:45 AM – 10:00 AM
Making sense of data
Grand Ballroom
10:00 AM – 10:10 AM
Audio is the next big programmatic marketplace to erupt, sponsored by theorem, inc
  • Dominic Finney
    Dominic Finney
    +
    vp, digital strategy
    Theorem Inc.
  • moderator Paul Borselli
10:10 AM – 10:25 AM
Coffee & Networking Break
Ballroom Foyer
10:25 AM – 10:40 AM
Working with your first party data
10:40 AM – 10:55 AM
Using measurement like a buyer
Grand Ballroom
10:55 AM – 11:10 AM
Past, present and future of the industry
Grand Ballroom
11:10 AM – 11:15 AM
5 Things We've Learned
Grand Ballroom
  • Brian Morrissey
    Brian Morrissey
    +
    editor-in-chief
    Digiday

Sponsors

Attendees

"DProg was a great overall experience. The right balance of content, networking, and uncovering new possible partners to help our agency and clients with programmatic solutions."

— Ken Rohman, Chief Digital Officer, archer>malmo

"From start to finish, Digiday's Programmatic Summit was seamlessly executed, valuable from both a content and networking perspective, and highly engaging."

— Merrily McGugan, Pixability

Activities

Monday

Dinner With Strangers

Don't have dinner plans? Join fellow attendees for a casual meal at M Bistro inside the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

VIP Dinner with Rocket Fuel

By invitation only

After Hours Hangout

Join fellow attendees for an after dinner drink at Davenport Lounge in the hotel lobby. Costs at your own expense.

Tuesday

Morning Yoga

Join us for a zen start to your day with morning yoga. All equipment provided; open to all. Sign up at the summit registration desk.

Afternoon activity with Make it Right Foundation

Your journey this afternoon starts with a tour of the Lower 9th Ward, the neighborhood most devastated by Hurricane Katrina ten years ago. See beautiful, affordable, LEED Platinum homes designed by internationally renowned architects like Frank Gehry and Shigeru Ban. Then get to work helping their new community garden, planting and painting. Digiday has organized transportation there and back.

Afternoon activity with Media.net

By invitation only

Dinner With Strangers

Don't have dinner plans? Join fellow attendees for a traditional New Orleans meal at K Paul's Louisiana Kitchen. Sign up at the Summit registration desk. Costs are at your own expense.

VIP dinner with Neustar

By invitation only

After Hours Hangout

Join fellow attendees for an after dinner drink at Davenport Lounge in the hotel lobby. Costs at your own expense.

Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

Venue

Ritz-Carlton

921 Canal St
New Orleans, LA 70112
1 (800) 826-8987

The Ritz-Carlton is now fully booked.
Please check availability at the Roosevelt New Orleans.

Use code DIG to receive a rate of $279 per night plus tax at the Roosevelt New Orleans

Contact

For Speaking Opportunities: contact Monika Honig
For Sponsorship Opportunities: saleshelp@digiday.com

Are you a brand or agency executive responsible for programmatic buying? You could be eligible for a VIP pass to the Programmatic Summit.
See if you qualify.