Header bidding is being hailed as the savior of publisher inventory. The practice is gaining steam, with publishers saying that it gives them greater yield -- and it might just change how efficiently publishers use their ad exchanges.
At Hot Topic UK: Header Bidding on June 8, 2017, we will explore this facet of digital media through a series of talks from the publishers and experts at the forefront of this practice.
We are busy programming an agenda, so please be sure to check back regularly for updates.
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London, EC1A 4HD